How Server Uptime and Speed Affects SEO
For SEO website stability and speed are vital to a healthy indexing. Your website must remain online and fast at all times. Any downtime or sluggish page loads can be catastrophic. Want to see how bad?
After a server outage that lasted two days, my blog was hit hard. I’ve lost roughly half of my monthly readership thanks to this event. While some of this loss is related to less new blogging (specifically about trend related items), a lot my older posts have lost rankings, falling back several results pages.
It sucks but it has helped force me to move my blog to a faster server and be better prepared for such an event. Once I’m done adjusting the various knobs and switches, I’ll provide some more insight on this topic.
To get yourself started why don’t you download Firebug and YSlow. These tools help you identify slow loading code which can greatly affect your site and web servers perfomance.
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March 18th, 2009 at 2:18 am
How about recommending the web hosting you have moved to???
March 18th, 2009 at 11:52 pm
i stayed with my current host mediatemple, just moved to a new server
March 31st, 2009 at 11:04 am
I got here because I was searching on a term that I usually don’t watch.
You could take a look at some global stats below for a comparative view:
http://basicstate.com/htm/stat.html
If you want your own monitor, just sign up for a free account.
For cacheability, I recommend reading at mnot.net or cacheability.org
September 28th, 2009 at 11:57 am
[...] Server Uptime Affects SEO [...]
October 28th, 2009 at 11:40 am
Very good point which is known by a few only. The hosting company and the server plays a role in SEO. I’m using HostGator and I haven’t had any problem yet.