It was MySpace that first got me into the social media game, at least the marketing side of it. At one point it was even a full time job for me. Leveraging the massive social network for myself and clients, I launched various campaigns for both fun and profit. It was also around this time that Que publishing discovered some of the work I was doing in the space. They asked me to capture some of my techniques in a book for them. The result being the MySpace Marketing book.
The release got delayed a few times but that gave me the opportunity to keep the book up to date. For example it now includes information on how to get started with the MySpace self serve ad system and developer platform. The entire book serves as a great premier to anyone using MySpace for online marketing. Its also a nice introduction to social media marketing in general. I hope you enjoy it!
Special thanks to Brian Solis for writing an awesome forward for the book.
Check out the MySpace marketing social network on Ning as well.
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Sean Percival is an internet entrepreneur based in Los Angeles, California.
December 29th, 2008 at 11:09 am
[...] View example place here: MySpace Marketing [...]
December 29th, 2008 at 7:38 pm
Hey, congrats! That’s great news. (Not that I like MySpace, but hey, maybe the book will change that.)
January 14th, 2009 at 4:46 pm
[...] Sean Percival recently wrote the book MySpace Marketing, which discusses building relationships using social networks. While MySpace is in the title, any network can be substituted- the principal remains the same. Percival calls out a common error in social marketing- profiles of those in social networks seem ambiguous – merely an avatar. However, profiles are representations of real people – extensions of real consumers. [...]
February 12th, 2009 at 3:09 am
Enoyed your post and bookmarked you for future reading.. Thinking of adding some of your content to my website ZestforMarketing