Lead Nurturing
I’m starting to reach out to companies these days and learning about lead nurturing. It is very much like the courting process of other love and business related endeavors. Here is a few documents that can help.
B-to-B–Marketing-and-Lead-Nurturing-Best-Practices – Get more Business Plans
Lead Management & Tracking 101 – Get more Business Plans
What is Lead Management – Get more Business Plans
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July 28th, 2008 at 2:19 pm
This is a great resource for starting a lead nurturing strategy. Lead Nurturing is definitely an important part of a complete Lead Response Management strategy.
Lead Response Management