I’m starting to reach out to companies these days and learning about lead nurturing. It is very much like the courting process of other love and business related endeavors. Here is a few documents that can help.
B-to-B–Marketing-and-Lead-Nurturing-Best-Practices – Get more Business Plans
Lead Management & Tracking 101 – Get more Business Plans
What is Lead Management – Get more Business Plans
July 28th, 2008 at 2:19 pm
This is a great resource for starting a lead nurturing strategy. Lead Nurturing is definitely an important part of a complete Lead Response Management strategy.
Lead Response Management