Brand Building with Twittering Teddy Bear

I always keep an eye on what C.C. Chapman is up to, in the new media space his campaigns tend to offer innovative forms of user engagement. The latest, a Twittering Teddy is part of a campaign for Verizon FIOS. The teddy speaks recent tweets from it’s followers, all the while broadcasting to a Ustream channel. The above video takes us through the process surgery of creating this little guy.

The team plans to sell the bear on eBay with proceeds going to the Homeless Children’s Education Fund. I couldn’t resist asking how it would handle a fail whale. They assured me they have already worked out that potential issue. Personally, I’m hoping it involves the bear covering its face and shaking it’s head in shame.



Comments Closed

2 Comments about “Brand Building with Twittering Teddy Bear”

  1. C.C. Chapman Says:

    Thanks for swinging by so early and checking it out Sean. We are really excited to have The Advance Guard working with the Campfire and Verizon FiOS teams on this project. It has been a lot of fun and last night was a blast watching everyone react to it.

    Yes, we planned for the whale, but I have to be honest that I’m holding out hopes we won’t have to use it. *grin*

  2. Lana Magsamen Says:

    We have spent weeks researching verizon internet through fios and the cable company and satellite alternatives. Does anyone out there believe that cable is actually better than Verizon broadband? It seems that there is not even a comparison between them based on speed of the network and setop box funtionality for managing your channels.

Published: June 17th, 2008 | 341 views